Honing Critical and Creative Thinking Skills
Roger Martin, the dean of the Rotman School of Management at the University of Toronto, must be engaged in some publicity program for his school. He appeared in an article in Sunday’s New York Times...
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Healthcare Reform Redux
There are many reminders in the media that the anticipated defeat of the current healthcare reform bill is nothing but history replaying itself, and 75 years of history at that. But it’s easy to forget...
View ArticleA Pragmatic View of Corporate Identity
Depending on whom you talk to, corporate identity can be very exciting, as it is often to an entrepreneur who is creating a new company, very restrictive (to someone who doesn’t like to follow rules...
View ArticleLessons from Anheuser-Busch’s “Drinkability” Campaign
Monday’s cover story in Advertising Age, “Bud’s Big Blunder: Letting Consultants Steer Brand” caused quite a buzz at ad agencies. The article squarely blames the consulting firm for driving the...
View ArticleThe Agency-Client Relationship
Forrester Research recently published a report called “The Future of Agency Relationships” and it was featured in Advertising Age this past week. In essence, it is advocating that clients take more of...
View ArticleResonance: Twitter Leads the Way in Social Media Metrics
The news media is all abuzz this week about Twitter’s revenue model and the launch of “promoted tweets.” Advertising Age, Financial Times, The New York Times and The Wall Street Journal are just a few...
View ArticleWhat’s Next for Flash?
There seems to be a fair amount of hoopla around Apple’s decision not to support Flash on the iPad. So I asked my friend Mark Wrabel of Low Res Theater to share his perspective on some of the issues....
View ArticleRethinking Sales Collateral
Last week, a marketing manager asked me if there was available data to demonstrate the value of white papers in the selling cycle. This marketing manager was, very wisely, thinking about the array of...
View ArticleMedia 2.0
In Publishing, Without Publishers The New York Times gave a succinct summary of how brand, media and e-commerce are converging in the ever-evolving digital environment today, notably but not...
View ArticleHoning Our Selling Skills: Learnings from PMWC 2011 (2)
Who’d have thought a reimbursement consultant would have a few things to teach healthcare marketers about selling—ideas, plans—to colleagues, superiors, clients and, of course, payers?. The four key...
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